Understanding the New QuickBooks Pricing Updates [2024]

Jun 13, 2024

Hold onto your wallets, folks! QuickBooks just announced they're hiking up their prices. Here's a breakdown of their justifications and the key dates you'll need to know.

Why the price increase? Apparently, it's all about giving us more AI, automation, and streamlined workflows. QuickBooks wants us to believe this is for our benefit, saving us time and helping our clients get paid faster. Plus, there are shiny new features like document management and enhanced payroll tools (with lots of fine print, of course). To read the fine Print, and all the details, refer to this article on the Firm of the Future Blog

QuickBooks Online Pricing Changes:

  • August 1, 2024: Price increases for new subscriptions and existing client-billed subscriptions.
  • August 15, 2024: Existing subscriptions for the self-employed.
  • September 1, 2024: Existing accountant-billed subscriptions.

QuickBooks Online Payroll Price Increases:

  • August 1, 2024: For new subscriptions and existing client-billed subscriptions.
  • September 1, 2024: For accountant-billed subscriptions.

QuickBooks Desktop Pricing Changes:

  • October 1, 2024: Increases for Pro Plus, Mac Plus, Premier Plus, and various accountant bundles.
  • December 1, 2024: For Legacy Enhanced Payroll.
  • January 1, 2025: $5 per transaction fee for W2 direct deposits.

General FAQs:

  • Promotional Pricing? Your discount sticks around until the promo ends.
  • Revenue Share Programs? Expect changes in payouts and discount offerings.
  • Client Communication? They'll start getting notified on June 27, 2024.
  • Regions Affected? U.S. customers only.

Migrating to QuickBooks Online? They've got an "improved" process for that. But if QuickBooks Online isn't your thing, Enterprise is your fallback.

Got more questions? Contact QuickBooks through their Help Panel.

Bottom line: QuickBooks is costing more, but they're spinning it as a benefit to us. As always, we're expected to just roll with it. Thanks, Intuit!


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